How to Set Up Google Analytics Ecommerce Tracking in WordPress 2021


Why Do You Need eCommerce Tracking?
Let’s take a look at a few benefits of tracking eCommerce sales in Google Analytics:

Track your sales performance and revenue.
Upgrade your conversion tool to improve sales.
Get Key Performance (KPI) key indicators that are important to your business such as standard order value, eCommerce conversion rate, per session value, reduction rate, and more.
Make data-driven decisions to generate more sales and revenue from your eCommerce store.
How to Track Google Analytics eCommerce Tracking?
Before you go any further, note that you will need MonsterInsights, as it is the leading Google Analytics plugin in WordPress.

It helps set up Google Analytics tracking code on your site and provides advanced features, including form submission tracking, eCommerce tracking, and more.

wordpress monsterinsights plugin

You will also need the MonsterInsights eCommerce addon on your site. To access the addon, you must have a Pro license program.

Now, are you ready to learn how to add eCommerce tracking to Google Analytics?

Just follow these steps and you will be following sales from your eCommerce store in Google Analytics immediately.

Step 1: Install the MonsterInsights WordPress Plugin
If you haven’t installed MonsterInsights yet, you’ll need to install and verify it with your Google Analytics account.

To get started, download ZIP files to your account area under the Downloads tab.

download monsterinsights
Next, download the plugin to your WordPress website. You can do that by going to the plugins »Install New» Download the plugins and click the install button now.

upload the plugin to wordpress
After that, click the Install Plugin button.

activated monsterinsights
Now, you will need to connect Google Analytics to your WordPress website. Using MonsterInsights, it’s a walk in the park. Just follow the steps in its setup wizard and the plugin will add Google Analytics to your site without the need to edit the code.

Allow MonsterInsights to access your Google Analytics data
For startup help, you can read our step-by-step guide on how to properly set up Google Analytics and MonsterInsights.

Step 2: Install eCommerce Addon
To access the eCommerce addon, you must have a Pro license program. Need help? See in this post how to upgrade your MonsterInsights license.

After that, go to Insights »Addons and click Install under the MonsterInsights eCommerce addon. After installing it, you will be notified that you have used it. Go ahead and click the Activate button to make sure the plugin is working and ready to use.

Step 3: Enable eCommerce Tracking in Google Analytics
Now that you’ve run the eCommerce addon on MonsterInsights, the next thing you need to do is open Enhanced Ecommerce in Google Analytics.

First, sign in to Google Analytics and select the appropriate website you would like to allow its eCommerce.

select a property or website
Next, click Admin in the menu bar on the right.

click administrator
You can now click the Ecommerce settings at the bottom right column.

ecommerce settings GA
Next, click the slide to Enable Ecommerce and Enable Ecommerce Reporting to turn it off and on.

allow ecommerce sales
Then click the end button when you’re done.

Step 4: Use advanced eCommerce in MonsterInsights

Next, go back to your WordPress website to enable Enhanced eCommerce in MonsterInsights.

You can do that by navigating to Settings »eCommerce and enable Use Enhanced eCommerce.

enhanced use-ecommerce-google-analytics
Tracking will now take place automatically without further configuration of MonsterInsights settings.

Where can you find the Google Analytics eCommerce (Sales & Revenue) report?
Once you have completed the setup, MonsterInsights will collect data for your eCommerce site and provide you with more comprehensive reports about your eCommerce analytics.

Best of all, you can see your most important eCommerce reports within your WordPress site dashboard.

To view your eCommerce statistics, you will need to visit the internal information »Reports from your dashboard and click on the eCommerce tab. You can now access sales data for your eCommerce store.

You can see your store’s total transaction, conversion rate, revenue, and standard order price. You can also see your best-selling products.

As you scroll down the page, you will see the top conversion sources for your store. These are the traffic sources that send customers to your website.

While some reports are helpful in analyzing your customers’ shopping habits, such as how many items they add to their shopping cart and how many they remove.

Apart from that, MonsterInsights also helps you view Google Analytics purchase time and metric purchase times. Indicates the time it takes for a customer to complete a transaction.

If you want to see these reports in detail, you can click the View Your Report button at the end of each report. Clicking a button will take you to the Google Analytics platform. After that, you can check out your Google Analytics eCommerce reports.

To view Google Analytics’ eCommerce sales (transaction value) and revenue data, navigate to the availability of »All Traffic» Source / Content.

Then click on E-commerce under the Explorer tab. In the table, you will see many columns, including income and functions.

Track eCommerce sales in Google Analytics
Now let’s take a look at some FAQs about Google Analytics eCommerce tracking.

Frequently Asked Questions About Google Analytics Ecommerce Tracking
Here are some commonly asked questions by users about eCommerce analytics tracking.

1. How can you use Google Analytics for eCommerce?
Using Google Analytics for eCommerce is straightforward. WordPress users can log in to their Google Analytics account and click on Admin. Now, under the View column, click eCommerce settings.

Next, under Ecommerce enabling mode, click open. When this is complete, click Send t

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