What is Ad Network and Why Publishers Need One (or More)?
In a simple sales process, think of an ad network as a mediator responsible for presenting the right image to the right buyer. It works with publishers (on the supply side) and advertisers (on the search side) to help them achieve their ad campaign goals.
Now, as the asset exchange cycle becomes more complex, the role of ad networks begins to vary. For publishers, ad networks sometimes sell the invention directly, and in some cases, purchase a list from SSPs or ad exchanges and sell it at a high profit. Many publishers are well-known for certain types of ad formats. Therefore, publishers who want to make money in one format should consider ad networks.
For example, there are CPM ad networks like Criteo that are known for offering the best CPM rate and then there are video ad networks as free publishers that work with the best video content.
Additionally, ad networks are known to effectively sell a list of remaining ads. Basically, ad networks take a list of residues from multiple publishers, classify them on a human basis, and sell separate impressions to advertisers who specifically want similar appearances. Doing so ensures that the list of publishers makes you the right advertiser in a timely manner.
It is now clear that ad networks are important to publishers. Therefore, we have compiled a list of ad networks that help publishers to choose the right ones:
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1. Amazon Publisher Services
Whether you are a medium-sized publisher, a small publisher, or a large publisher, Amazon Publisher Services has solutions for everyone. Publishers are also given access to cloud-based solutions for headers, open market, store information, and a compact ad market.
Publishers can contact customers from all over the web, which can greatly increase their revenue. Additionally, publishers receive more detailed information about their users through purchase data, thus helping them to improve user experience.
Model: Depending on the desired partner model
Minimum Traffic: 5000 unique visits per day
(Before proceeding with the list, a small plug-self.)
AdPushup
Managed Demand. Adblock Recovery. Big Money.
AdPushup is a full platform for advertising revenue for publishers. Features include ad editing, header bid launch, automatic A / B testing, and adblock retrieval.
The AdPushup ad team takes care of all the heavy promotion of operations related to asset management and asset management. Additionally, they have the interaction you need with advanced ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.
AdPushup is a Google Certified Publishing Partner and is trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.
On average, AdPushup offers a 40% increase in publishing partners. Call AdPushup to understand the power of your inventory.
2. Popads
PopAds is a pop-less ad network that is known to be faster and safer than others like it. It gives publishers a way to monetize their website traffic with the help of high-quality pop-under ads.
The advantage for publishers is that it allows for requested payment and access to advertisers from more than 40 countries. As a result, this gives publishers a wider range of keywords when it comes to keywords and points towards making money more effective in their traffic.
Model: CPV, CPM
Low traffic: None
3. Adcash
Adcash DSP + is an online marketing platform for both advertisers and publishers with 10,000 active campaigns worldwide.
Provides all the most effective ad formats for both web and mobile phones, including pop-under, native ads, app notifications, banners, and interstitials. They have many tools and features that help publishers make enough money on their road. Moreover, their technology surpasses adblockers.
Publishers can expect top CPMs, flexible payment terms, real-time statistics, and support from them. Their experienced and multilingual account managers help publishers take their monetization strategy to the next level.
Model: CPM, CPC, CPA Target
Minimum travel: N / A
4. Adsterra
Adsterra is an advertising network for the publisher of intelligent technology. They claim 100% filling prices and are proud of their custom solutions. In addition, the ad network is known for providing the highest CPMs and security for malicious or non-malware ads through their fraud protection programs.
Adsterra offers the most effective web and mobile-based ad formats, such as in-house ads, ad displays, and direct links, website or mobile app respectively. Recently, Adsterra recorded more than 50K campaigns in 248 geographies serving over 25 billion appearances per month.
Model: CPM, CPL, CPA
Low traffic: 5,000 pop-ups per month for pop-ups; 50,000 impressions per month per display ad
5. SmartyAds
SmartyAds
The SmartyAds SSP is a media marketing network designed for publishers who want to make money with smart intelligence. Their environmental bids on the environment (desktop, mobile, or in-app) and large-scale private market deals strengthen product competition and help increase the productivity of publishers. They work for more than 2 billion daily appearances to drive high-end eCPMs, CTRs, and to fill prices in all geographies up to 100%.
SmartyAds also offers a wide range of desktop and mobile ad formats namely. award-winning videos, interstitials, native ads, and banners. Their lightweight and delayed iOS and Android SDK enables the application of sending applications to a large number of ad networks and DSPs. Their cooperation .
6. TrafficForce
TrafficForce helps publishers and advertisers increase their advertising revenue by offering a variety of online advertising methods. The ad network sells targeted website and mobile traffic visually.
Being a stand-alone platform, the network helps publishers gain access to more than 100 partners who need help. They follow the bidding header or turn on RTB technology to deal with traffic. The network supports ad formats such as display banners, pop-under, IM floater, and in-stream video ads for publishers to use.
Model: CPM
Low traffic: None
7.Propeller Ads
review of propellerads
PropellerAds supports banner ads in all standard sizes, such as 728 × 90, 300 × 250, 160 × 600, and 120 × 600, without the click of an in-banner ad format. Therefore, if the ads are well placed, publishers can expect CPMs up to $ 1-2 on the US and UK listings.
They have 70,000 active campaigns worldwide and do personal checks to remove all unsafe and suspicious advertisers, thus ensuring high ad quality. In addition, publishers receive 100% revenue creation, timely payment, personal account manager, and detailed real-time reporting.
Model: CPM, CPC, CPA
Low traffic: None
8. IMedia.net
Media.Net ad network
Media.net works with ads from Yahoo! Bing context ad network, which contains a large pool of national and local advertisers. This ensures a 100% fill rate in all vertical and ad formats. Other Media.net publishers include Forbes, Elle, Reuters, Cosmopolitan, and CNN.
The ad network supports IAB standard standard sizes and has access to high quality ads from all major DSPs. In addition, Media.net supports interstitial display units, content, content ads, and mobile ads.
Model: CPM, CPC, CPA
Low traffic: None
9. Infolinks
infolinks review: pros and cons
Banner ads, or favorites, are associated with a major problem, namely banner blindness, in which users (knowingly or unknowingly) ignore advertisements because they are considered intrusive.
Infolinks surround this problem by providing a new set of free and profitable ad units. InFold (closed ads), InText (ad links), InTag (tag cloud ads), InFrame (banner and private banner ads), and In-Screen (smart ads)
The availability of these solutions leads to better SEO, less user engagement, increased prominence, and better use of space. Infolinks generate high monthly revenue of more than 350,000 publishers. They are known for working with major advertisers, namely Facebook, Microsoft, Amazon, and eBay.
The platform is simple enough to integrate with the website and is open to any publisher without any setup fees and no small page views or visitor requirements.
Model: CPM, CPC, CPA, CPV, CPI, Auction
Low traffic: None
10. Revenue collection
revenue review
RevenueHits uses content-oriented advertising technology, making it a good choice during GDPR sessions. The ad network allows publishers to monetize websites, mobile sites, add-ons, widgets, toolbar, and more.
It promises a 100% filling rate in all regions of the world. In addition to display ads, the ad network allows publishers to monetize their website using text ads, pop-ups, apps, widgets, XML feeds, and other custom formats.
Model: CPM, CPC, CPA, CPV, Auction
Low traffic: None
11. AdBlade
AdBlade is one of those high-quality ad networks that focus on quantity. In addition, FoxNews, Hearst Corporation, Yahoo !, and ABC are among the thousands who make up this ad network.
AdBlade supports standard IAB units, as well as related NewsBullets® units that claim 3X better performance.
Model: CPM, CPC, real-time bidding
Low traffic: 500,000 monthly appearances
12. Under the voice
Undertone focuses on providing ad formats that have a greater impact than standard IAB formats. Specifically, formats such as IAB rising stars, video formats, and its range of outstanding display formats are designed for high user engagement.
This is in line with the fact that many Undertone ad units use the publisher’s advertising list in non-traditional ways, thus ensuring that no consumer ads are available. This therefore means that Undertone can offer CPMs 100% -1500% higher than traditional display ads.
Model: CPM, CPC, CPA, CPV
Low traffic: 500,000 monthly appearances
13. BidVertiser
BidVertiser Review
While your mileage may vary, BidVertiser is an ad network with an attractive monetization model. In addition to earning money per click, the publisher also earns extra money when clicking leads to conversions, that is, sales to the advertiser.
BidVertiser supports many ad formats including banners, skyscrapers, rectangles, and others. Also, publishers can use the targeted and clicking tool provided to customize the design of these units to match the look of their website.
Their bidding system ensures that publishers always receive the highest revenue per unit of ad. Using a visual reporting interface, publishers can easily monitor the performance of their ads, clicks, click-through rate, and total revenue.
Model: CPM, CPC
Low traffic: None
14. Powerful Media
powerful media
Vibrant Media offers better Better-Ad and Chrome ads such as in-text, in-image, lightbox, storyboard, mosaic, and brand canvas in addition to standard IAB ad units.
Depending on the needs, publishers may choose to use Vibrant Media as their main ad network or they may use their native ad solutions to generate revenue without changing their existing ad configuration. As a result, ads are responsive and can be delivered on multiple platforms freely.
Model: CPM, CPC
Low traffic: None
15. VerizonMedia
Known as Oath advertising company until January 2019, Verizon Media provides publishers with access to advertisers and ad server technology solutions; currently working o
