Throughout our whole life, people weigh to be unique, to have characteristics that are one of a kind, the same way goes for logos. A logo is the face of your company. You want it to represent the brand’s uniqueness, and you want it to speak for itself, to be eye-catching. The logo can easily show the customers what type of brand you are, what products you are selling, or what service you give out. Your logo communicates ownership.
Year after year, logos are a mandatory part of brand marketing. You have two parts of a logo, the visual imagery and the textual part. Now, mentioning this, all of us have an image stored in our head of some loge we made up, but what is a good logo? How should it look?
After we go through the core principles of a logo, we will now dive into the world of making better logos and hand out five crucial tips that will be beneficial to you and your business.
1. Keep It Simple
Designing a logo can be intimidating. It can be not very comforting at first glance. Where should the text go, what font should the text be, is it the right size, what is this color? These are all perfectly normal things when trying something out. But don’t feel hesitant about your work, follow these steps, and you will get the hang of it in no time.
When something is simple, it is easily memorable. That’s the reason why simplest is suitable for creating a logo. A simple logo allows recognition. These logos are considered the most effective in every business because they make a solid first impression.
We are all familiar with the phrases sticking to one color, keeping the font readable, boom bingo. You got yourself an eye-catching logo. Most of the top-class businesses have the most uncomplicated logo. Just take a look at Twitter. The logo is a bird.
2. Target Your Audience
Before we go into this, always remember that you are not doing Picasso’s work. You are not here to create some picturesque imagery that will one day appear in the Metropolitan Museum of Art. You are simply making it work. You are making your logo useable.
When designing a logo, it is your personable preference, but you should not only focus on yourself and what you like. It would help if you concentrated on your audience. The audience judges whether they like it or not, and all of this depends on your business. Due to that, keep your head out of the clouds.
All decisions should be based on the audience you targeted, the message, the tone, everything.
3. Bring Out Emotions
Now you are probably wondering how a logo is going to hand out emotions that we need? As human beings, we all want to feel something. The slightest positive feeling brings light to our day, especially in these days of the pandemic, where we were alone with our thoughts.
People want to feel inspired. Even the slightest bit can change someone’s day. Tell your story, spark a feeling, and make your business blossom. It must be a starter of a conversation and pleasing to the eye. A good logo should have the ability to apply to any point of your business, including the content, website, email, brand, etc.
4. Avoid These Crucial Mistakes
There are critical mistakes you should avoid at all costs when designing a logo:
- You are doing it fast because you need it at the moment. Nobody wants to see a scrappy logo.
- You are looking the same as your competition. When trying to look like someone, you lose your authenticity.
- You are creating your logo firstly in color. When starting your logo in colors, it could be tough to criticize if the logo is good enough on its own.
- Avoid generic imagery
- Avoid generic typefaces.
5. Do Your Research
As stupid as this sounds, take a look at what the company does. Use the company’s history to generate ideas, see what problems they or you can solve, what you can offer. Take a look at your targeted audience.
As we mentioned above, you are mainly doing this for them, not for you. Swipe through your competitors. You don’t want to be identical to them, not even close. In this way, you can see what colors and typefaces are being used.
Logos are fun, and you are presenting a part of yourself to the world, telling a story through a simple form. The excitement you hold when thinking is this going to be effective or not. Just follow these simple steps. It is not demanding at all.
Sincerely, we believe that everyone knows these things, but they don’t think enough through it.