Want to learn how to increase your traffic and earn higher levels of keywords that can make more sales and revenue for your website? After that you should learn everything you need to know about SEO and become an SEO Expert.
Having SEO expertise is not the only right for SEO professionals. It is a skill that can be mastered by anyone who wishes to learn how to do SEO alone.
I have been using SEO for the past 18 years and in this post, you will learn what steps you need to follow to become an SEO expert.
Why should everyone be an expert in Search Engine Optimization (SEO)?
Before embarking on the steps, it is important to understand the difference between an SEO professional and an SEO professional.
An SEO expert is someone who knows how SEO works and how to use SEO to increase website rankings in Search Engines.
An SEO specialist is an SEO Expert who uses SEO as a job by doing SEO consultations, providing SEO services, or recruiting clients on a project basis.
I’m talking about these differences to point out that you don’t have to use SEO as a profession to become an SEO expert. There are many benefits to why you should improve your SEO skills or not plan to provide services to customers.
Benefits of being an SEO expert
Increase your ranks and traffic – This is the most obvious reason why one should aim to be an expert in efficient search engine optimization.
If you know how to use your website with search engines you can take advantage of the growing rankings and search engine traffic to make money blogging or starting an online business.
Reliance on SEO agencies – I know this is not something you expect to learn from an SEO agency blog but the truth is. If you have in-house SEO skills you can grow your business without going for outside help.
Reduce Cost – If you are a single entrepreneur or blogger you can save a lot of money if you can do SEO yourself rather than hiring an SEO expert.
Make better decisions such as who to hire to work on your SEO – If you know SEO yourself then it is very easy to decide which link or company you will hire to work on your SEO. You will be in a position to understand what SEO packages include and judge whether what they offer can help your website achieve better standards.
Highly recommended Marketing managers – if you work as a marketing manager to better understand SEO it will give you more profit than other marketing managers or colleagues in your organization.
No business can survive online without SEO – SEO no longer works. Websites are not built with SEO in mind, there is no way they can survive in an online world with so much competition. Knowing SEO and how to use it properly, can make a huge difference in the future of your website.
8 Steps to Becoming an SEO Expert
Here are 10 steps you can take to become an SEO expert.
- Understand how search engines work
Know the Basic Terms of Search Engine Optimization
- Understand the true meaning of SEO
- Choose the right SEO Training
- Stay informed about SEO changes
- Choose the right SEO tools
- Practice SEO – Don’t dwell on doctrines
- Show off your SEO expertise
- Follow the trail of established SEO experts
1. Understand how search engines work
Before you start thinking about SEO, the first step you need to take is to get to know the search engines.
For many people, this may be something they already know (or think they already know), but it’s always good to start with basic ideas and work your way up to the most complex ideas.
In short, search engines have three main processes:
Crawling – this is how they find content on the web
Directory – how they add and organize content in their index
Level – how they determine which websites will be displayed in the results (and how they are sequenced), with the search query provided
As an SEO expert, you will need to know how to use the website to the fullest in each category so that search engines can read, index, and understand the content of the website without any problems.
Resources you can use:
How Search Engines Work – a simple introduction to beginner search engines. It explains how search engines find, index, and rank websites.
How Search Works – this tutorial will help you understand how Google search engine works, such as how other search engines work.
2. Know the Basic Terms of Search Engine Marketing
Search Engine Marketing
Search Engine Marketing
Before you get your hands dirty, you should have a general idea of all the different ways that search engine marketing does. You need to understand what digital marketing is and the role of SEO in digital advertising campaigns.
You need to be clear in your mind what to expect from SEO and what other tools you can use in conjunction with SEO to make your Internet presence stronger.
In summary, SEO is one of the two components of SEM. The main difference between this is that SEO traffic is free while SEM traffic is paid.
With SEO your goal is to get to the top of the natural results by publishing content that fits the user’s goal and by providing search engines ‘signals’ to help them with the targeting and ranking process.
With SEM, you can use PPC platforms (like Google ads) to pay for your ads to appear more than paid search results.
SEO Vs SEM
Both methods can help you get traffic on search engines but with SEO you don’t have to rely on paid ads to get traffic. Once you have managed to manage high levels of keywords that are important to your business, you can get continuous traffic to your site 24/7.
This is one of the benefits of SEO. By reaching the top of the SERPS, you can use other benefits such as product awareness, user trust, and recognition that can help you grow your business.