[UPDATE – March 25, 2021]: Beginning March 25, 2021, creators will need at least 100K authentic video views in the last 30 days to be eligible to join the Creator Fund. The Creator Fund is in its early stages, and we’re continuously exploring new ways to improve the experience for our creator community and the way creators are rewarded. We’re looking forward to sharing more information soon!
From cats to comedians, renovators to body builders. Singers. Artists. Dancers. Musicians. Educators. A whole new world of opportunity has arrived on TikTok with the Creator Fund is there to celebrate and support the best and brightest talent on our platform.
Whether you are a creator with questions, or simply want to know more about what we have on offer to help our community turn their creativity into a career, here is everything you need to know about our new Creator Fund:
Why do we call it the Creator Fund?
The Creator Fund is not a grant or ad revenue sharing programme. Creators receive funds based on a variety of factors from their videos, and creators will know that performance on TikTok is dynamic – it changes naturally – so your funds will ebb and flow in the same way.
Why have you started the Creator Fund?
We want to show our appreciation to our brilliant creator community by rewarding them for their incredible TikTok videos and creativity. We want all creators to have the opportunity to earn money doing what they love and turn their passion into a livelihood.
Is there a fixed number of creators who can take part?
No! There’s no limit on the number of creators who can join. We want as many eligible creators as possible to make money doing what they love on TikTok.
How are my funds calculated?
The funds that each creator can earn are worked out by a combination of factors; including the number of views and the authenticity of those views, the level of engagement on the content, as well as making sure content is in line with our Community Guidelines and Terms of Service.
No two creators or videos are the same, and there is no limit to the different kinds of content we will support with the fund.
The Creator Fund total varies daily and is dependent on the amount of videos published by our community that day – so this will fluctuate based on the amount of content being published.
Is there a max or a minimum earning per creator? Is there a limit to the size of the Creator Fund?
The sky is the limit! There isn’t a fixed amount of money that we’ll allocate to creators and we don’t put a cap on the amount of funds released daily.
We have committed to £231 million over the next 3 years to the Creator Fund.
Can joining the Creator Fund negatively impact my videos views or followers as some creators are reporting?
Absolutely not. Joining the Creator Fund will not have a negative impact on your TikTok videos views or followers, any drops in video views are caused by in-app fluctuations that naturally occur and have nothing to do with the Creator Fund. But we will continue to keep a close eye on this and are always listening to the feedback we receive from our creator community.
Who is eligible?
Creators who meet the following criteria are eligible to apply to the Creator Fund:
- Are based in the US, UK, France, Germany, Spain or Italy.
- Are at least 18 years old
- Have at least 100,000 followers
- Have at least 100,000 video views in the last 30 days
- Have an account that fits with our TikTok Community Guidelines and terms of service
How do creators apply for the TikTok Creator Fund?
Creators who meet the eligibility requirements can apply within the TikTok app through their pro/creator account.
How many creators in Europe are you expecting to take part?
There are tens of thousands of creators across Europe that are eligible for the fund and over half of all eligible creators have signed up already; so what are you waiting for? Sign up to the Creator Fund today and start earning money doing what you love.