Should I delete a TikTok video with 0 views?

You just posted a TikTok video, but after hours—or even days—it still has zero views. Now you’re wondering, Should I delete it? Don’t worry; you’re not alone! Let’s break it down and figure out what to do.

Why Does Your TikTok Have 0 Views?

Before pressing the delete button, let’s explore why this is happening.

  • Fresh Account: If your account is new, TikTok might take time to push your content.
  • Shadowban: Have you violated any TikTok rules recently? This could limit your reach.
  • Spammy Behavior: Posting too much too fast could trigger TikTok’s anti-spam filters.
  • Algorithm Delay: Sometimes, TikTok just moves slow. Your video might show up in feeds later.

If any of these sound familiar, deleting the video might not be the best move yet.

Reasons to Keep the Video

Deleting too quickly can be a mistake. Here’s why:

  1. Views Can Come Later: Unlike Instagram or Twitter, TikTok can push old videos even weeks later.
  2. More Content, More Chances: TikTok values accounts that post regularly. Deleting too often might hurt.
  3. Learn From It: If it didn’t perform well, figure out why. Was the hook weak? Is your audio clear?

Instead of deleting, try tweaking your next post based on what you learned.

When You Should Delete

There are a few cases where deleting makes sense:

  • Accidental Upload: If the video was a mistake, delete and re-upload.
  • Rule Violation: If you realize your video maybe breaks TikTok’s guidelines, take it down.
  • Big Improvement Needed: If the lighting, sound, or editing is really bad, rework it before posting again.

If the video itself is decent, though, it might be worth keeping.

How to Boost Its Performance Instead

Don’t want to delete it? Try these fixes instead:

  1. Change the Caption: A catchy hook can grab attention.
  2. Use Trending Sounds: Sometimes switching the background music can give your video new life.
  3. Engage First: Like, comment, and interact with other videos before posting again.
  4. Repost at a Better Time: Even small timing changes can improve reach.

These are ways to re-ignite an underperforming video without deleting it.

What About Reposting?

If you really think the video deserves better, you can try deleting and re-uploading. But be careful!

  • Make Edits First: Change small things like the caption or hashtags.
  • Wait A Bit: If you posted at a bad time, try again when your audience is more active.
  • Don’t Overdo It: Re-uploading too much can seem spammy.
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Final Answer: Delete or Keep?

Unless your video was a total mistake, keep it! TikTok’s algorithm isn’t always instant.

Instead of deleting, focus on:

  • Improving future content.
  • Using trends and sounds wisely.
  • Engaging with the community.

Now, go create something awesome! Who knows? That “zero views” video might just blow up tomorrow!