Marketing Mix Modeling on a Spreadsheet: Starter Template
Marketing Mix Modeling (MMM) is a powerful statistical analysis technique used by marketers to estimate the impact…
Effective Testimonials: Proof, Context, Outcomes
We all want proof before we try something new. Whether it's a product, a service, or a course, hearing from others…
Build KPI Trees That Roll Up to Strategy
In today’s data-driven business environment, performance tracking is not just a good-to-have—it's a strategic…
Consolidating Subdomains Safely: Migrations That Keep Rankings
Migrating a subdomain to the root domain—or consolidating multiple subdomains into a single central structure—is a…
Web Accessibility Audits You Can Do Monthly
Imagine your website is a building. If someone in a wheelchair can't get through the door, there's a problem. The…
Reducing Time to First Value: Onboarding Journeys
Imagine downloading a new app. You’re excited. It promises to organize your life, save you time, or turn you into a…
Product Tours That Teach, Not Annoy
Product tours are becoming a staple of modern digital experiences. Nearly every SaaS platform, mobile app, and web…
LLM Cost Controls: Tokens, Caching, Distillation
Large Language Models (LLMs) have become increasingly vital in powering modern AI applications, from chatbots and…
Reclaiming Crawl Budget: Prune, Merge, Redirect
When it comes to search engine optimization (SEO), one of the most overlooked yet fundamental aspects is crawl…
Startup Security Stack: Vault, KMS, Secrets Rotation
In today’s fast-paced startup ecosystem, security is no longer just a consideration—it's a cornerstone of long-term…