Instagram Video Length: A Guide for Posts, Stories, and Reels

Instagram is one of the most popular platforms for sharing videos. But each type of video on Instagram has different length limits. If you don’t follow the rules, your video might get cut off! Don’t worry—we’re here to help.

Instagram Video Length Guidelines

Here’s a simple guide to Instagram’s video length limits:

  • Feed Posts: 3 seconds to 60 minutes
  • Stories: Up to 60 seconds per story
  • Reels: Maximum 90 seconds
  • Live Videos: Up to 4 hours

Now, let’s break it down for each type of video.

Feed Videos

Feed videos appear on your main Instagram page. You can upload a video as short as 3 seconds or as long as 60 minutes. But remember, shorter videos usually perform better!

If your video is longer than 1 minute, Instagram automatically turns it into a preview. People will need to tap “Keep Watching” to see the whole video.

instagram icon

Instagram Stories

Instagram Stories are short and disappear after 24 hours. Each story video can be up to 60 seconds. If your video is longer, Instagram automatically splits it into multiple stories.

Want to keep stories engaging? Use text, stickers, and music to make them fun!

Instagram Reels

Reels are Instagram’s version of short, fun videos. The maximum length is 90 seconds.

Reels are great for trends, challenges, and creative content. The Instagram algorithm loves reels, so making them can help more people find your profile.

Instagram Live Videos

Want to connect with your audience in real-time? Instagram Live lets you stream for up to 4 hours.

Live videos are great for Q&As, live announcements, or simply chatting with your followers.

instagram profile

Which Video Length is Best?

Each type of Instagram video has its own purpose. Here’s what works best:

  • Feed videos: 10-60 seconds for engagement
  • Stories: 15-45 seconds for quick updates
  • Reels: 7-30 seconds for trending content
  • Live videos: 5-20 minutes for interaction

Short videos usually attract more views. But longer videos provide more in-depth content.

Tips to Make Your Videos Stand Out

Now that you know the length limits, here’s how to create amazing Instagram videos:

  • Hook your audience in the first few seconds.
  • Use captions so people can watch without sound.
  • Edit smartly to keep videos engaging.
  • Add music to make videos more interesting.

Final Thoughts

Instagram videos are a great way to connect with people. Knowing the right length for each type helps you create better content. Stick to the rules, keep it engaging, and have fun making videos!